Helios Partners and Hirthler & Partners Link Up for 2020 Olympic Bid Effort

ATLANTA - 07 SEPTEMBER 2011 - Helios Partners LLC, home to one of the world's most successful bid consultancy practices, and Hirthler & Partners, led by George Hirthler, a long-time Olympic bid strategist and communications expert, have joined forces to work on various projects, including a 2020 Olympic and Paralympic Games bid. Helios Partners founder and President, Terrence Burns, and Hirthler are former business partners; their previous firm, Helikon Media, worked on the successful Beijing 2008 and Vancouver 2010 Olympic bids.

"George Hirthler is not only a dear friend, he is one of the most respected, creative minds in the Olympic Movement," said Burns. "He will add tremendous depth to our already successful bid city services offering, and I believe our combination offers a unique opportunity to any city aspiring to host the 2020 Olympic and Paralympic Games."

Helios Partners worked on the successful Sochi 2014 and PyeongChang 2018 Olympic bids, the Russia 2018 FIFA™ World Cup bid, the Kazan 2013 Universiade bid, the Kazan 2015 FINA™ World Championship bid and Golf's successful bid to rejoin the Olympic Program in Rio in 2016. Hirthler has worked on ten international Olympic campaigns starting with Atlanta 1996 and concluding with Munich 2018 in July.

"It's a great honor to have the opportunity to work with Terrence again and to become part of the growing Helios team," said Hirthler. "Terrence has clearly lifted the art of bidding for the Olympic Games, particularly the branding, positioning and storytelling, to an extraordinary level of professionalism and discipline. I'm looking forward to working side-by-side with him to contribute to the success of our next Olympic bid city client."

Hirthler & Partners is an Atlanta-based Olympic bid consultancy that offers a comprehensive range of campaign strategies and services to cities bidding for international sports events.

With offices in Atlanta, Beijing, London, Paris and Rio De Janeiro, Helios delivers high quality sports marketing services to global corporate sponsors, sports properties and cities seeking to host major international sports events. 

For additional information,

Kevin Donovan 


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