Brand Assessments

The scope of a Helios Brand Assessment includes one or more of the following components:

The Helios Brand Integration Model has been developed and refined to identify and leverage the core values of a wide range of organizations.

Our process establishes the foundation that both informs and builds upon your corporate strategy, aligning your resources with the needs of your customer and communicating the emotional message that best reflects your organization’s principles and objectives.

Our research - either in house or with the research firm of your choice - is tailored to fully understand the differentiating elements of the existing brand. We then provide a thorough strategic analysis and set of recommendations to differentiate your brand from your competition and position it for maximum benefit.